The slogan says, “Be Metal. Be Men,” and it’s for a new fagrance created by the original guitarist of Judas Priest, K.K. Downing, called Metal for Men. And, there’s also a women’s scent, Metal pour Femme.

The square bottle features a die-cut “M,” and the box is decorated to match. 

The fragrances are by Astbury Fragrance Co., and for now, are only available at PlanetRock.com.  There are a small number of limited edition packages that are personally signed by the musician. Downing retired from the band in 2011.